Start with Google Business Profile
Your profile is the foundation of local SEO. Choose the most accurate primary category, add secondary categories that match your services, complete your hours, services and attributes, and upload real photos regularly.
Make your details consistent
Your business name, address and phone number should match exactly across your website, Google, social profiles and major directories. Inconsistent details confuse both customers and search engines.
Build helpful location pages
If you serve several areas, create a page for each location with unique content: the team, directions, local projects and answers to local questions. Avoid copying the same text with a different city name.
Earn reviews the right way
- Ask every happy customer, at the right moment.
- Make it easy with a short link or QR code.
- Respond to every review, positive or negative.
- Never offer incentives for reviews, which breaks platform rules.
