The problem with sending ads to your home page
Your home page serves many audiences. Someone who searched for one specific service has to hunt for it, and many simply leave. That costs you money on every click.
What a good landing page includes
- A headline that matches the search and the ad.
- One clear offer and one primary call to action.
- Proof: reviews, logos, results or certifications.
- A short form and a visible phone number.
- Fast loading on mobile.
Test, measure and improve
Track conversions properly in GA4 and Google Ads, then test one change at a time: headline, form length or offer. Small improvements in conversion rate compound across every click you buy.
