Search campaigns
Intent-based keyword structure with tight negative lists.
Digital Marketing
Google Ads and PPC Management Focused on Return
Paid search can bring customers to your business today. We plan, build and manage Google Ads campaigns around clear targets such as cost per lead or return on ad spend, and we improve them every week using real conversion data.
- You own your ad accounts and data
- Landing pages built by our own developers
- Transparent management fees
The problem
Why ad budgets get wasted
- Broad keywords triggering irrelevant searches
- Conversion tracking missing or counting the wrong actions
- Ads sending traffic to generic pages
- Automated campaigns running without guardrails
- No regular testing of ads, audiences or landing pages
Our solution
How eWebXperts Solves It
We fix tracking first, structure campaigns by intent, write focused ad copy and pair every campaign with a landing page built to convert. Budgets are moved weekly towards what produces results.
Features
What's Included
Performance Max and Shopping
Feeds, asset groups and signals optimised for e-commerce.
Remarketing
Bring back visitors with relevant messages.
Landing pages
Fast, focused pages built for each campaign.
Conversion tracking
GA4, Google Ads and offline conversion imports.
Reporting
Weekly insights and monthly performance reviews.
Benefits
What It Means for Your Business
Leads from day one
Reach buyers at the moment they search.
Controlled spend
Clear budgets, bids and targets.
Better quality traffic
Tighter targeting and negatives.
Scalable growth
Increase spend confidently when results are proven.
Process
How We Deliver Google Ads & PPC
01
Audit
Account, tracking and competitor review.
02
Plan
Targets, structure and budget.
03
Launch
Campaigns, ads and landing pages.
04
Optimise
Weekly bids, keywords and creative tests.
05
Scale
Expand what works across channels.
Technology & tools
The Stack We Use
Google AdsGA4Google Tag ManagerMerchant CenterLooker StudioMicrosoft AdvertisingUnbounce / Elementor
Why choose eWebXperts
Why Clients Choose Us for Google Ads & PPC
- You own your ad accounts and data
- Landing pages built by our own developers
- Transparent management fees
- Focus on cost per lead and ROAS
FAQ
Google Ads & PPC FAQs
Common questions from businesses considering google ads & ppc.
How much should I spend on Google Ads?
It depends on your market and goals. We'll estimate costs from keyword data and recommend a test budget before scaling.
Who owns the ad account?
You do. We work inside your account so the history and data stay with your business.
How quickly will I see results?
Campaigns can generate traffic within days. Most accounts need 4 to 8 weeks of data to optimise properly.
Do you manage other platforms?
Yes, including Microsoft Advertising, Meta and LinkedIn Ads.
Ready to Talk About Google Ads & PPC?
Book a free consultation. We'll review your goals and recommend the right next step, with no obligation.